SELECTED WORK
DIFFERENT PROBLEMS.
DIFFERENT PRODUCTIONS.
CAMPAIGN | CONTENT | SOCIAL | HYBRID
From lean content shoots to large-scale television production, no two jobs require the same solution.
Here's a selection of the work, problems and productions that shaped how Afterimage Cult works today.
4711 REMIX
INTERNATIONAL PRODUCTON
2 SHOOT DAYS
21-PERSON LOCAL TEAM
INTERNATIONAL CREATIVE TEAM
Lee handled the production on behalf of CITIZEN
The production was built around what the job actually required:
a compact local team supporting an international campaign without unnecessary scale.
QAFCO
INTERNATIONAL PRODUCTION
4 SHOOT DAYS
4 INTERNATIONAL CREW
3 SOUTH AFRICAN CREW
Supporting Film House Qatar, the production used a deliberately small, multi-skilled international and local team.
The DOP operated camera. The director edited and worked on CGI during the shoot. The producer covered wardrobe and HMU. The lead talent was also an active content creator. Lee handled the South African production on the ground, including locations, extras, props, transport and accommodation.
SMALL DOESN'T MEAN UNDERPRODUCED.
TOYOTA
PRODUCTION FEASIBILITY + LOGISTICS
9 CITY BLOCKS
3 BUS ROUTES
2 WEEKS PREP
1 WEEKEND SHOOT
21 LOCK-OFF CREW
The Farm Film needed a controlled traffic jam in central Cape Town across nine city blocks, over a weekend, during peak tourism season.
Lee worked with the City of Cape Town, traffic authorities, bus operators, hotels, businesses and local stakeholders to establish whether it could be done and then built the system required to make it happen.
On shoot days, a 21-person lock-off team controlled the footprint while buses, workers, customers and local access continued around the production.
SOMETIMES THE PRODUCTION
STARTS WITH: “IS THIS EVEN POSSIBLE?”
MTV
THE CHALLENGE
LARGE-SCALE PRODUCTION OPERATIONS
2 FULLY RIGGED HOUSES
11 ROAMING CAMERA TEAMS SHOOTING 24/7
STUNTS + CHALLENGES
NIGHT SHOOTS + ELIMINATIONS
At the other end of the scale, Lee ran production on a major international reality television series filmed in South Africa.
Multiple camera teams operated around the clock across houses, challenges, stunts, nights out and elimination sets, supported by an extensive production operation.
Different scale. Same principle: understand every moving piece, keep the machine moving.
SCALE CHANGES. THE THINKING DOESN'T.
CONCEPTUAL
ASSET EXTENSION
Using finished campaign photography, Afterimage Cult explored how existing stills could be extended into new motion content without another shoot.
AMANU
ONE SHOOT DAY.
MULTIPLE OUTPUTS.
SOCIAL-FIRST PRODUCTION
A five-person fashion production designed to create multiple pieces of social content from the same shoot day.
SHE IS THE CITY
WORK THAT LIVES
BEYOND THE SHOOT.
SOCIAL + CONTENT
KENT&CO
Ongoing content I newsletters I social I marketing communication & pitches
FRAMED SESSIONS
Social-led event launch I content I community I newsletters I press releases