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ABOUT
LEE FAURIE
Afterimage Cult combines 25+ years of film production with AI-enabled systems thinking to help creative teams build, optimise and scale modern content operations.
Creative Systems Consultancy
Lee Faurie is a creative systems consultant and multidisciplinary filmmaker with over 25 years of experience across film, television and commercial production.
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With a Bachelor's degree in Film and Media and experience spanning production, creative development and campaign execution, she specialises in helping media businesses simplify complex creative operations. Her approach combines strategic thinking, production knowledge and AI-enabled workflows to build scalable content systems without losing creative quality.
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Through Afterimage Cult, Lee works with brands, agencies, production companies and creators to audit existing workflows, identify bottlenecks and design practical operating systems that improve output, collaboration and decision-making. She translates complex information into clear visual frameworks that help teams align quickly and execute with confidence.
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Working remotely with international clients, Lee bridges the gap between creative vision, business objectives and modern AI production, helping teams move faster, work smarter and build content operations that can scale.
APPROACH
STORY. VISUALS. TECHNOLOGY
CREATIVE FIRST
HYBRID THINKING
EFFICIENT PRODUCTION
IMPACTFUL RESULTS
Strong ideas and
storytelling drive every decision
Merging traditional
production with
Al innovation.
Smart workflows that
save time, reduce cost and increase output.
Campaign imagery that connects and performs across platforms.
I believe the best creative work comes from well-designed systems. By combining production experience, strategic thinking and AI-enabled workflows, I help teams simplify complex content operations so they can spend less time managing process and more time creating meaningful work.
BASED IN CAPE TOWN. WORKING WORLDWIDE
After 25 years in production, I've learned that the biggest creative breakthroughs rarely come from working harder. They come from removing friction, improving communication and building systems that allow great ideas to move freely. Afterimage Cult exists to help creative teams embrace AI with confidence, combining production expertise, strategic thinking and practical workflows that simplify complexity and create space for better creative work.